The following post was written by a guest blogger. It's views do not necessarily reflect the views of P.O.V.
Five Keys to a Great Online Personality
I've become really particular about how I present myself online. Since I started my blog, my content has evolved into specific themes. Before I update Twitter, I consider what message I want to get out. I'm dedicated to creating the best online persona possible.
I truly believe a fantastic online presence can bring you a lot of success. What does your online persona say about you? It's become extremely easy to judge someone based on their Google results.
Here are five simple ways to make sure you make a great virtual impression:
1. Don't Over abuse Email:
Email has become our main form of communication, but it's simplicity comes at a cost. Emails can be discarded, set as spam or misinterpreted. An email, while convenient, can quickly damage your image. I've received multiple emails, personally and professionally, that use atrocious spelling and punctuation. In one scenario, the individual left the body of the email completely blank and wrote their entire message in the subject box. While it may have been a quick email, receiving a message like that gives the wrong impression. Take the extra time to make sure you're sending a positive and professional message.
2. Never Underestimate your Facebook Profile:
Although Facebook is generally used socially, businesses are flocking to the site to promote themselves. Why shouldn't you use Facebook to promote yourself? If you're looking for a career that has any kind of internet presence, it's important to remember that your profile should project a positive and professional image. That means no inappropriate images, no foul language, and absolutely nothing you should be writing in a diary instead. A social media guru once told me, "Never put anything on Facebook that you wouldn't put on a billboard over I-95." Remember that before you post or upload questionable or offensive content.
3. Give more than you take on Twitter
It's tempting to ask everyone on Twitter to follow you. However, as easily as followers come, they can go. It's important to keep your Twitter feed fresh, adding relevant and helpful content. If you're looking to run a Twitter handle for your home decor blog, posting articles about DIY projects and up and coming designers is a good idea. By providing helpful solutions to common problems, you're keeping your Twitter audience engaged and hungry for more. While it's fun to keep it personal, try to avoid unprofessional or controversial topics like politics and religion (unless that's the subject matter of your blog or business). It can alienate potential followers and even offend some. I'm all for freedom of expression, but if you're looking to build a large following, you don't want to take any chances. Make sure to check in with followers, retweet their tweets and give them helpful feedback. It makes all the difference.
4. Brand Your Blog or Website
From blogging to e-commerce, it's important to build a specific brand. That should include your content. You can learn a lot from the most popular social media profiles and personal websites. Perez Hilton is a great example -- his site is about celebrities and pop culture. An article about how to maintain your garden or a post about religion wouldn't belong there. His site is consistent and cohesive. If you're looking for a more specific genre of blog or personal page, try Googling the most popular ones for inspiration. Getting a lot of traffic to your blog or website isn't an accident. By knowing your audience and subject matter and having a clear vision, you can create an ideal brand.
Note: Notice I said "inspiration." Copying the format of a similar site is always a bad idea. You want to set yourself apart, not copy someone else.
5. Don't Disappear!
Continue to make a great impression your audience by staying current. The quickest way to lose an online audience is to ignore them. This principle can be applied to all of social media outlets. When I'm not updating my blog (I post biweekly), I'm on Twitter every day. I frequently update my LinkedIn profile. I try to connect with my fans, reach out to social media rock stars for advice, etc. I'm never silent. When someone visits a social profile, blog or website that hasn't been updated in more than a month, they usually won't come back. Think of it like the milk in your fridge: more than a week or two, it's going to be sour. You don't want to be sour, ever. You want your content to be current, relevant and fresh.

Melissa Weidenborner is a former army wife and currently resides in Philadelphia with her husband and their two dogs. She is a graduate from Temple University and works as an SEO/social media manager. Her blog, Melissa's 100, has been featured on CBS Philly. Her aspirations include becoming an author and visiting Iceland. If she had any free time, she'd enjoy wine-tasting, creative writing and throwing tantrums on planes with Alec Baldwin.