And the award for the most annoying commercial of summer 2011 goes to .... T-Mobile's "Best Plan Ever" campaign.
This campaign features two commercials. One has a family showing the T-Mobile spokeswoman all the electronic devices they must carry with them because they cannot get these services on their current phone plan. The other shows the spokeswoman walking against a white background while images fly around her.
Let's analyze what these commercials have to say about society.
Commercial one: Family can't go anywhere without their devices. But T-Mobile has a solution for all their problems -- with the four G network, the family can get Internet and e-mail straight to their phone no matter where they go.
Call me old fashioned, maybe even down right grumpy, but what is wrong with using your cell phone for phone calls? I even find text messaging obnoxious. Do we really need to be updating Facebook and Twitter constantly or watching movies while we're on the bus?
How about waiting until we're at home or in the office to answer e-mails? Too many people can't cut that invisible cord between themselves and their devices. Being online all the time does not mean you are a more social person or that you interact better with others or even that you are a more informed person. It just means you're Internet and tech savvy.
Also, what sort of damage is it doing to someone's eyes to be staring at a tiny phone screen for extended periods of time to surf the web or watch a movie? Staring at small images or print can cause tremendous eye strain and have lasting effects.
Commercial two: Spokeswoman is surrounded by flying images. Again, T-Mobile fills the consumers' needs by offering a network which allows for Internet access any where. The flying images represent nothing more than information overload and ties back into the message the first commercial sends. We must have access to the Internet no matter where we go. Many people already are addicted to Facebook and Twitter. Why feed into that addiction? Why give Americans just another thing to shorten their attention spans?
T-Mobile may counter this argument by saying it is simply providing consumers with what they demand. But really, if you think about it, how many of us had Internet on our phones five years ago?
How many of us even had cell phones a decade ago? We waited until we were at home or at work to get online and our lives were no worse because of it. We don't need updates on Twitter about how long you're waiting in line at the grocery store.
What commercials annoy you?