Daytime soap operas, relics of a bygone era, are suffering a long, painful death. Last week, ABC cancelled two of its long running soaps which, according to the Associated Press, means there will only be four soaps on the big three networks' schedules.
There are other minor factors at work as well. Not only are more women in the workforce than when soap operas began, they are also more educated and they aren't willing to watch soaps' often implausible, if not downright funny, plots. Attention spans are also shorter. Audiences want plot lines to wrap up neatly in an episode or two, not over the course of weeks or months. These incredibly long plot arcs also mean it's difficult for a new viewers to get to know the characters and their back stories.
The number of women in the workforce have traditionally been blamed for the drop in viewership, but in this day of VCRs, DVRs and SoapNet, is this only an excuse? According to TV Guide (May 2-8, 2011 issue), viewership has actually been declining dramatically since the O.J. Simpson trial in 1995. Viewers stopped watching soaps to tune into the trial and many never returned after the trial ended.
Another reason is increased competition. Think about it. When soaps were in their heyday, there were only three networks, now there are hundreds, not including pay-per-view channels, music only channels and watching TV over the Internet. Soaps became too expensive to produce. It costs ABC between $750,000 and $1 million dollars a week to produce each soap. To continuing airing these programs means the network would lose money.
There are other minor factors at work as well. Not only are more women in the workforce than when soap operas began, they are also more educated and they aren't willing to watch soaps' often implausible, if not downright funny, plots. Attention spans are also shorter. Audiences want plot lines to wrap up neatly in an episode or two, not over the course of weeks or months. These incredibly long plot arcs also mean it's difficult for a new viewers to get to know the characters and their back stories.
If you're a fan of soap operas, watch them while you can. It's only a matter of time before the four remaining programs are cancelled and the soap opera becomes a thing of the past, never to be seen again.